Loopia’s email service is designed for regular email correspondence and applies a sending limit of 200 email messages or recipients per hour. The limit applies per account – not per email address or domain. Last checked: 2026-09-30. This article explains the limit, why it exists, and what happens if you exceed it.
Sending limit per account
Your Loopia account can send up to 200 email messages or recipients per hour in total, shared across all the email addresses and domains in the account. This limit applies to outgoing mail sent via Loopia’s SMTP servers, whether you use the webmail or an email client (Outlook, Apple Mail, Thunderbird, etc.).
Why the limit exists
The limit protects you and other customers from:
- Unauthorised use of your account for spam (junk mail) if your password is compromised.
- Accidental mass mailings caused by misconfigured scripts or mail clients.
- Reputation damage to Loopia’s mail servers, which could affect deliverability for everyone.
What happens if you exceed the limit
If your account sends more than 200 messages or recipients in an hour, any further messages bounce back to the sender.
Sending to many recipients
If you need to send a newsletter or announcement to a large list, we recommend using a dedicated email marketing service rather than your standard email account. This improves deliverability and keeps your regular mailbox within the sending limit.