A nofollow link is a hyperlink with the rel=”nofollow” tag, which tells search engines not to follow that specific outgoing link. In Loopia Sitebuilder you add it by ticking Add a nofollow tag in a link’s Link settings.
Note: all links on newly created Loopia Sitebuilder websites are dofollow by default.
What the nofollow attribute does
Nofollow links help site owners avoid problems with search engines that might otherwise think they’re selling influence or are involved in schemes that count as disallowed SEO practices. This means Google can’t penalise you for linking to a site considered low quality.
Note: nofollow links don’t affect the target URL’s search ranking, because Google doesn’t count them towards PageRank (Google’s own measure of the quantity and quality of links).
For many SEO experts, a nofollow link from a reputable site is still worth more than a dofollow link from a site with low domain authority. Nofollow links can be a good way to drive traffic, use social signals and support influencer marketing.
Adding a nofollow tag
When you customise a text link in Loopia Sitebuilder, tick Add a nofollow tag in Link settings, then click Submit. Your link now has a nofollow attribute.
Changing the nofollow attribute
You may want to allow a dofollow link in some situations, for example:
- Guest author bylines: if your guest author is someone you know and whose site you trust.
- Interview links: when you interview a well-known person or an expert on a topic and link to their site.
- Editorial content: when you give an independent, unpaid review of a product or service.
- Citations: when you cite another article as a source.
Note: if you write a lot of review posts, or receive something in exchange for a review, Google may become suspicious and start treating your posts as sponsored content.
To make the link a follow link, untick Add a nofollow tag in Link settings.