Making your website appear on the Internet

Search engine optimization, search engine positioning or SEO is when you try to get a website to be seen by getting as high up on search engine listings as possible.

Basics

The most common mistake many people make when creating their website is that you do not have the fundamental elements of the HTML such as title, keywords, and the handling of text and links. These are important as they provide the basis for the search engines to find your website.

Search engines have robots or spiders as go through the sites and collect information on what the website has as content. It is called that the home page is indexed, this is usually done once a month. The statistics service we offer, you can see when this happens to just your website and of which search engine.

A new website you need to manually add in the queue and search engine. How you do this is described here.

Title

Choosing a title for your website is a very important part of getting your website to appear in search engines. Here is a good idea to add words or phrases that describe the content of your website. Simply enter your company name is not enough to get a good placement. This title will also be the title as appears in search results on search engines.

<title>Describing title for your website.</title>

Keywords

Keyword refers to the words that visitors might use to find your website. Everything that is written on your website is really keywords for search engines. In order to facilitate the indexing of the website you can add specific keywords as only search engines see. Important to remember is to only use words or phrases related to the content on the website. Otherwise, it may happen that the search engines do not bother to index your website.

<meta name="keywords" content="enter, words, or, phrases">

Description

To define a correct description of the content of the website is also important to be visible on search engines. Important then is to briefly summarize the content and purpose of the website. This will be displayed in search results when someone searches for your website.

<meta name="description" content="A brief description of the content.">

When you add images and links, it is important to add a description to the link. This is because search engines have robots or spiders that will check your website and they can only read text. For link exchange is particularly important be enter a description to the link to your website.

<img src="image.jpg" alt="image description"></img>
<a href="www.mylink.com" alt="link description">mylink</a>

General rules of conduct

  • Try to divide your website into several smaller sub-pages and then link them together. It’s also good to have a so-called Sitemap which describes the pages included in the website.
  • When you divide your website into smaller files, which are important to rename files and directories correctly. This means to you should not use spaces and special characters. It also helps if the filename or directory names are associated with the content.
  • Use page templates (CSS files) to design the text, the headings and links provided on the website. This makes to the website much easier to update and make it easier for search engines to index your website.

Summary

Here is a summary of the sample code above.

<html>
 <head>
  <title>Describing title for your website.</title>
  <meta name="keywords" content="enter, words, or, phrases">
  <meta name="description" content="A brief description of the content.">
  <link href="stylesheet.css" rel="stylesheet" type="text/css">
 </head>
 <body>
  <h3>A describing headline</h3>
  Here you write the content you want on your website.
  <img src="image.jpg" alt="image description"></img>
  <a href="www.mylink.com" alt="link description">mylink</a>
 </body>
</html>

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